The retail giant Enforces Purchase Limits on Pokémon TCG Products
As a notable development, Walmart has started implementing strict limits on how many Pokémon trading card items customers can acquire during one shopping trip. This policy was activated starting November 5th, based on a company memo shared with employees.
Tackling Reseller Problems
Although not formally announced by Walmart, numerous sources suggest this decision was influenced by a widely shared social media clip that depicted a customer purchasing an enormous quantity of Pokémon card products at a checkout counter. The employee featured in the video faced widespread backlash for permitting the bulk transaction to go through.
Rule Specifics and Possible Weaknesses
The new restriction states that shoppers may only buy up to five trading card boxes or packs each time they enter. However, the wording has sparked debate due to its vagueness. What exactly qualifies as a "box" is not defined, and whether someone could still purchase five high-value Elite Trainer Boxes is uncertain.
Additionally, since the limit is tied to each visit, theoretically a determined scalper could make multiple trips—purchasing the maximum each time—to accumulate significant stocks throughout the day.
The Reseller Crisis
For the average collector, this approach might seem over the top, but for scalpers, it's common behavior. In recent years, scalpers have significantly added to widespread shortages of Pokémon cards, driven by the game's rising popularity.
Certain buyers aim to resell sealed items at a markup, whereas some search for rare cards that can fetch extraordinary prices. For instance, the Mega Lucario ex card in recent releases is currently selling for over $800 in online marketplaces.
Upcoming Releases
The new rule aligns with the approaching launch of the Phantasmal Flames set, coming on November 14th. Early listings indicate premium cards like the Mega Charizard X Ex being offered for nearly $1,500, emphasizing the ongoing demand and potential reseller attention.
With any luck, the retail limits will help reduce mass buying and increase access for genuine collectors and everyday enthusiasts as well.
